Convention Mid-Atlantic Fruit and Vegetable Convention Home About the Conference Schedule Exhibitors Registration Lodging Proceedings Convention
Steven Wiley
2014 Keynote Speaker
Steven Wiley
Lincoln Leadership Institute
“Achieving Performance in a Rapidly Changing Environment.”
The keynote speaker for this year’s Convention is Steven Wiley with the Lincoln Leadership Institute in Gettysburg. Steve is a proven entrepreneur, author, and highly acclaimed speaker who has influenced and entertained tens of thousands of top executives from around the world. He will speak on January 28 at 11:00 a.m. addressing the topic “Achieving Performance in a Rapidly Changing Environment.” Steve brings a wealth of knowledge in the areas of leadership development marketing, negotiation, sales and business development – skills growers can use in a small family farm business, a larger agricultural business, or community and church organizations. 

His business experience includes the founding of three companies: two international franchise organizations and a national chain of fleet management centers. He has successfully negotiated multi-million dollar funding agreements for his own companies with some of the top venture capital organizations in the world. His lucrative and varied high-ticket consultative selling and negotiating experience began over twenty years ago and includes tens of millions of dollars in the sales of companies, divisions, hard goods, and services. His strong leadership ability has earned him recognition in top publications including Venture Magazine, USA Today, and Entrepreneur Magazine. Over the past ten years he has conducted thousands of seminars on negotiation, sales leadership and wellness for numerous public and private sector organizations. 


2014 Mid-Atlantic Fruit and Vegetable Convention

January 28 to 30

Hershey Lodge and Convention Center

tomato The educational sessions with a large industry trade show and numerous networking opportunities - all designed to enable fruit, vegetable and berry growers as well as direct marketers to stay on the cutting edge of their industries. About 2,200 persons from throughout the mid-Atlantic region and beyond gather each year at the Hershey Lodge and Convention Center for the Convention. For the 2014 Convention, the North American Raspberry and Blackberry Association and the Virginia State Horticultural Society will also be meeting in Hershey. Registration is open to all interested commercial fruit, vegetable and berry growers, direct marketers and allied industry personnel.

The schedule for the 2014 Convention is now posted here.

The day before the main Convention opens, several special workshops will be offered. The Young Grower Alliance will be presenting a workshop entitled: Opportunities for a New Generation of Specialty Crop Growers Entrepreneurship, Team Building, Innovation, Market Diversification. Two marketing workshops will be offered: Creating Outstanding Gift Baskets and Employee Etiquette. The North American Raspberry and Blackberry Association will present workshops on raspberry and blackberry production for both beginners and experienced growers. The Pennsylvania Vegetable Growers Association will present a Greenhouse Short Course plus workshops on Getting Started in Vegetable Production and Keeping Fresh Produce Safe Using Good Agricultural Practices. For further information on the workshops, click here

The Young Grower Alliance will be hosting a luncheon on January 28 at 12:00 noon.

On January 29, the session “Técnicas de Producción de Frutas y Hortalizas ” will be presented especially for Spanish speaking workers in the fruit and vegetable industries. It will feature various relevant production presentations in Spanish. That evening there will be a workshop on Vegetable Seed Heat Treatment.

Many pesticide applicator update training credits are available to Pennsylvania, Maryland and New Jersey growers attending the sessions. The program covers nearly every aspect of fruit, vegetable, potato and berry production. Commercial growers should not pass up this terrific educational opportunity.

Registration is required for all persons attending the Convention trade show or educational sessions. Registration with any of the four sponsoring organizations allows one to attend any of the sessions although there are additional charges for some workshops and meals.

strawberries The annual Mid-Atlantic Cider Contest is conducted during the Convention to determine the best cider in the region.

For general information on the Convention program, contact William Troxell, Publicity Coordinator at 717-694-3596 or

For information on exhibiting at the Convention, contact Maureen Irvin, Convention Coordinator at 717-677-4184 or

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