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2015 Keynote Speaker

Russell Redding
Dean of Agricultural and Environmental Sciences at Delaware Valley College and former Pennsylvania Secretary of Agriculture.
“Human Capital: Now, Tomorrow and the Next Generation” 
When we think of capital, it’s  usually in the context of finances; capital gains, capital expenditures, investments; of our capacity to  borrow and repay loans, to grow and ‘do business’.  These are always dynamic and complex decisions,  requiring  us to assess our resources, markets and potential. We make these decisions many times with an assumption about the most important  resource – our human capital –  the people that we are entrusting to turn hope into reality - our family, employees and advisors.  Just as we plan our financial capital  to ensure we can meet the demands of our business,  we want to give equal consideration to the human investments we need to remain competitive.    This requires us to assess our own skills and abilities (which is never easy),  to forecast our needs and then be intentional about filling in the gaps.  As growers plan for tomorrow and the next generation, Mr. Redding will challenge them to consider what are the human capital needs of their business and agriculture?
Mr. Redding will be speaking at 11:00 a.m. on Tuesday, January 27.


Plan Now to Attend the

2015 Mid-Atlantic Fruit and Vegetable Convention

January 27 to 29

Hershey Lodge and Convention Center

Hershey, Pennsylvania


Please Note:  The Mid-Atlantic Convention and associated events (including the Farm Market Bus Tour)

will go on regardless of the weather.


The Mid-Atlantic Fruit and Vegetable Convention has become the premier grower meeting in the Northeast combining three days of six or more concurrent educational sessions with a large industry trade show and numerous networking opportunities - all designed to enable fruit, vegetable and berry growers as well as direct marketers to stay on the cutting edge of their industries. About 2,200 persons from throughout the mid-Atlantic region and beyond gather each year at the Hershey Lodge and Convention Center for the Convention.  Registration is open to all interested commercial fruit, vegetable and berry growers, direct marketers and allied industry personnel.

The schedule for the 2015 Convention is now posted on the schedule page

 On January 26, the following special pre-Convention workshops/tours will be offered:

Farm Market Bus Tour

Ag Literacy for Growers – Communicating with Consumers and the Media Workshop

New Organic Vegetable Producers School

Irrigation Water Toolbox Workshop

Basics of Good Agricultural Practices Workshop

Pennsylvania Pesticide Applicator License Basic Training

USDA – AMS Grant Writing Workshop

Many pesticide applicator update training credits are available to Pennsylvania, Maryland, New Jersey and Virginia growers attending the sessions. The program covers nearly every aspect of fruit, vegetable, potato and berry production. Commercial growers should not pass up this terrific educational opportunity.

Registration is required for all persons attending the Convention trade show or educational sessions. Registration with any of the four sponsoring organizations allows one to attend any of the sessions although there are additional charges for some workshops and meals.

strawberries The annual Mid-Atlantic Cider Contest is conducted during the Convention to determine the best cider in the region.

For general information on the Convention program, contact William Troxell, Publicity Coordinator at 717-694-3596 or

For information on exhibiting at the Convention, contact Maureen Irvin, Convention Coordinator at 717-677-4184 or

The Hershey Lodge and Convention Center is located at 325 University Drive, Hershey, PA  17033.

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